Kristina Ross
Creative Director at BetterSleep
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#VidCon Day 1 with BetterSleep by Ipnos ✅ My favourite advice from Gabe Gordon's 'Brand Case Stories' panel was "don't force it" - so here's my day in it's least forced form.From TikTok's amazing airport themed pop up to Ian Trombetta, Kim Larson and Jo Cronk's in-depth panel on the NFL's incredible success with creator partnerships, it's hard to choose a single highlight. Jennifer Wang, Nicole Rosenberg and Steven Flores break down of their legendary Burger King campaigns definitely gave me some of the most valuable notes of the day. If you'll be at VidCon this week, hit me up! Let's get coffee and make cute vids!
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Jennifer Wang
Director, Integrated Marketing, Paramount Brand Studio | MBA Graduate at Boston University Questrom School of Business
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Love this so much! Thanks for coming to our session. Glad it made an impact and great to see our insights in action!
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Ian Trombetta
Senior Vice President, Social, Influencer / Creator & Content Marketing - National Football League (NFL)
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Thanks for attending our session!
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Nicole Rosenberg
Vice President @ Paramount | Award-winning Marketer | Brand Partnerships | Content Strategy | Social Media & Influence
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Love this Kristina! Thank you for joining us. We’re so glad to hear you found it valuable!
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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❤️
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Jo Cronk
Whalar President, part of The Whalar Group
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Thank you for joining us Kristina Ross!
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Kristina Ross
Creative Director at BetterSleep
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Thanks VidCon and BetterSleep by Ipnos for a wild week! Hard to capture everything in a day but todays highlights had to be:🎵 The New Music Economy with Questlove (!!!) 👾 How Brands Can Level Up with Women Gamers with Gaylen Malone, Phil Ranta and Alethea Young 🔜 Vidcon 👀 Creator vs Corporate Creative: Authentic Influence in Advertising🥙 The Gyro TruckWas so wonderful meeting so many inspiring people in this industry. See ya next year! ☁️
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Kristina Ross
Creative Director at BetterSleep
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I’m happy to share that I’m starting a new position as Creative Director at BetterSleep by Ipnos! If anyone is at VidCon next week, lets connect! 🥳
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Kristina Ross
Creative Director at BetterSleep
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As a Creative Director, it's surprised a lot of people when I tell them I don't have a degree. My circ*mstances growing up took a less conventional way toward my dream career. Using this experience, I'm honoured to be a speaker at Spit it Out Fest where I'll be workshopping how you can build a creative career without a creative degree!This workshop is online and free, welcoming people from all ages and backgrounds into a non-judgemental space where we practice exercises on how to build adaptable skills, use what you already have and the art of dealing with creative industry judgement(!!)Spit it Out are an award-winning organisation (SCIO) dedicated to opening conversations around consent, mental health and healing through creativity, accountability and community care. You can find tickets to my workshop here 👉🏼 https://lnkd.in/etFXTScd or for more Spit It Out events, check them over here! 👉🏼 https://lnkd.in/e_K2eNf9
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Kristina Ross
Creative Director at BetterSleep
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Thank you Amanda Eakin for boiling down one of the sweeter parts of our last webinar! Testing is crucial when searching for creative success (and also, really fun!) 🧪🎨
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Kristina Ross
Creative Director at BetterSleep
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Thanks everyone who tuned in to Kevin Kawai and I's webinar 🚀 If you missed it you can still catch it below! A special thanks to Sputnik ATX VC and Amanda Eakin for hosting the event - we had a great time sharing and chatting all things advertising 🤓
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Kristina Ross
Creative Director at BetterSleep
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Tune in at 12pm EST today to see me n Kevin talk about the big bad world of ads!
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Kristina Ross
Creative Director at BetterSleep
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So excited to join forces with Kevin Kawai to share the ways we've helped brands utilise their paid audiences 🚀 Thanks Sputnik ATX VC and Amanda Eakin for hosting us - can't wait to share our tips n tricks with a great group of people!
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Kristina Ross
Creative Director at BetterSleep
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I've always been a big fan of connecting people creatively, professionally and tbh just any excuse to bring two pals to have a wee coffee ☕️ So I figured why not do that here 🤠 Below are some of my absolute favourite people to work with, in case you're looking for new talent or just someone cool to connect with! 👇🍧 Suze MyersArt Director / Web Designer / Funniest Copywriter I Ever Worked WithSince Suze and I met, there's barely a project I've touched that she hasn't been part of. Suze brings a quality of fun to every project she works on, even if you think there's no way this brand can be playful - Suze reimagines design in a way that genuinely surprises you. If you're ever in need of a witty creative, exceptional designer, an eye on design trends or laugh-out-loud copy - she's my go-to gal!🪩 Jenny Hyseni Community Manager / Social Media Specialist + Strategist / London gyalllJenny is one of the most devoted community managers I've ever worked with. She genuinely cares about taking care of your existing community and coming up with creative solutions to grow them. Not only is Jenny a great manager, but an incredible creative with ad briefs that became company megawins $✨ Ffion NormanCreative Director / Product Extraordinaire / Impeccable Designer / SupermumFfion has one of the best eyes I've seen when it comes to Product Design vision and as a CD, can acutely manage projects at every level for every team members skillset (and with absolute kindness). There is something about working with Ffion which is addictive because she brings a unique set of creative skills which I have personally never seen in another person. Her talent for creative is matched with her talent for analysis. She's a smart decision maker (and also, an amazing illustrator!)🚀 Emīl BlūmArt Director / Design Director / Most Creative Dad EverMy memories of working with Emil between 2016 - 2018 are of us back to back as an Art Director/Copywriter duo in a Scottish studio which was always a bit too cold. That being said, working with Emil is powerful enough to keep ideas burning. As a designer he is focused, as a creative he is a visionary, as a dad - idk how he does it. I feel so lucky I got to watch Emil bring his visions to life across crazy mediums I'd never have imagined (360 campaigns, manual vinyl players??) Emil is the kind of designer I could trust to rebuild my brand with his eyes shut and still trust he'd find some unique way to kill it. I'm proud to still find ways to work with him almost a decade later!
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Kristina Ross
Creative Director at BetterSleep
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I've had the BEST time working with Jake Deleon and Fila Manila on their social strategy and content creation for their Shark Tank ABC debut. At a glance, our social content has already gathered over 1.4M plays in just 7 days! 🇵🇭🦈As a die hard Shark Tank (and Dragons Den 🐉) fan and Filipino Scottish gal, I couldn't have been more proud to work with Jake and Fila Manila on this exciting milestone. Fila Manila is on a mission to bring Filipino cuisine and culture to every household in the United States. Growing up, my mum and I would drive hours to source ingredients from various Asian grocery stores and book deliveries across the country just to get what we needed to make longanisa or lumpia. What Jake is doing at Fila Manila is nurturing the souls of Filipinos who miss the taste of home, and introducing an incredible new (HEALTHY) palette to the rest of America! Go Jake! Go Fila Manila! Go Filipino Food!!
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